Why is EHR optimisation described as permanent rather than a project phase?

EHR optimisation is permanent because clinical workflows evolve, new evidence emerges, staff change, and system capabilities expand over time. Treating optimisation as a one-off post-go-live project leaves systems static while clinical needs advance. Organisations should resource ongoing optimisation teams with clinical informaticians who continuously refine configuration, alerts, templates, and workflows based on user feedback and outcome data.